The term full impact is borrowed from the concept of full impact aerobics or karate. Life is not something that should be lived in a restricted and totally safe manner. Life is designed to be spent liberally until you are done. You can't take any savings through over-done caution with you or will it to your children. Life can involve going for the gusto in a way beer could never do for you. Full Impact Living℠ is about living life with passion, relishing the entire experience from beginning to end, the good, the bad, the ugly and the beautiful.